Bulgogi (Korean Grilled Beef)

Bulgogi, a Korean classic of marinated grilled beef, is easy to make and fun to eat; it’s no wonder it is one of the country’s most successful culinary exports. As with most Korean barbecue, the meat is seasoned with sesame and scallion, and has ripe pears in the marinade to tenderize the meat and add a characteristic sweetness. Round, pale yellow Asian pears are traditional, but Bosc pears are just fine.

The meat is only half the recipe: Just as important are the crunchy vegetables, pungent herbs and savory sauces that all get wrapped together into delicious mouthfuls. Perilla is a common Korean herb in the mint family, but if you cannot find it, you can try other herbs like shiso or cilantro. Make sure to wrap your bundle tightly: According to Korean tradition, you must finish it in a single bite!

INGREDIENTS

  • 1 pound well-marbled, boneless sirloin, tenderloin or skirt steak
  • 4 large garlic cloves
  • 1 cup peeled, chopped ripe Asian or Bosc pear
  • ¾ cup finely chopped onion
  • 1 teaspoon finely chopped ginger
  • 1 scallion, chopped
  • 2 tablespoons soy sauce
  • 1 tablespoon roasted sesame oil
  • 1 tablespoon light brown sugar or honey
  • ½ teaspoon black pepper
  • ½ teaspoon sesame seeds, toasted

PREPARATION

  1. Wrap beef in plastic wrap or butcher paper and place in freezer for 1 to 2 hours to firm up.
  2. Cut beef across the grain into thin slices. If cooking in a skillet, slices should be less than 1/8 inch thick; do not worry if they are a bit ragged. If cooking on the grill, uniform slices, 1/8-inch thick, are best.
  3. In a food processor, combine garlic, pear, onion and ginger and process until very smooth and creamy, about 1 minute.
  4. In a bowl or sealable plastic bag, combine steak, marinade, scallion, soy sauce, sesame oil, brown sugar and pepper and mix well. Cover or seal, then refrigerate at least 30 minutes or overnight.
  5. When ready to cook and serve, prepare garnishes. Lettuce leaves should be mounded in a large basket or platter; small dishes can hold remaining garnishes. Keep vegetables cold.
  6. If using a cast-iron grill pan or large skillet, heat over high heat. Add all the meat and its juices to the pan. Cook, stirring constantly, until most (but not all) of the liquid has evaporated and the meat begins to brown around the edges. Sprinkle with sesame seeds. Serve immediately, directly from the skillet (this will keep the meat hot). If using a charcoal or gas grill, heat to high. Working in batches if necessary, place the sliced meat on the grill and cook, turning often, just until cooked through and browned, about 2 minutes. If desired, heat an empty cast-iron skillet and use as a serving dish; this will keep the meat hot. Sprinkle with sesame seeds.

TO SERVE:

  1. To eat, lay a lettuce leaf open on your palm. Add a perilla leaf (if using), a small lump of rice, 1 or 2 pieces of meat and any other garnishes on top, then dab with sauce. Wrap by lifting up the edges of the lettuce leaf, then twisting them together to make a tight bundle. Eat each bundle in one bite, according to Korean tradition.

 

Most of ingredents can be purchased at SFMart.com

This article is originally posted on New York Times

Samgyang Food’s “Fire Noodles” Become Popular Overseas

Buldak Bookeum Myun, affectionately nicknamed "Fire Noodles" in English.

Buldak Bookeum Myun, affectionately nicknamed “Fire Noodles” in English.

Samyang Food’s Buldak Bokkeum Myun, which records monthly sales of 6 to 7 billion won (US$5.56 to 6.49 million), is getting popular not only in the domestic market but also globally.

In February last year, a British man by the name of Josh filmed and posted a video clip on YouTube titled Buldak Bokkeum Myun Challenge in London with his friends. The clip showed the reactions of British people after they tried Buldak Bokkeum Myun. It had been posted on the YouTube and went viral.

On Jan. 14 of this year, Josh uploaded the new clip titled Buldak Bokkeum Myun Challenge in the US, which shows reactions of Americans after they tried the product during his U.S. road trip, attracting attention once again.

The product’s popularity is also spreading rapidly throughout the markets of Southeast Asia, including Singapore, Indonesia and Malaysia, the company said. Stir-fried noodles without broth are very common in Southeast Asia, so Buldak Bokkeum Myun fits right in.

In Indonesia, when people eat fried foods, they have it with Cabe, which is similar to the Chungyang Red Pepper, and Sambal sauce, which is similar to Korean red pepper paste. Since they have a food culture accustomed to spicy foods, it was even easier for Buldak Bokkeum Myun to advance into local stores.

Samyang Food obtained a halal certificate for Buldak Bokkeum Myun in November last year, and the company is making every effort to open up more markets to Muslim countries.

 

Buldak Bokkeum Myun is available to purchase at SFMart.com

This article is originally posted on Business Korea

You Need To Try Gochujang. It’s Like Sriracha, But Maybe Even Better.

Some like it hot. If you’re the type, you’re going to need to try gochujang.

The Korean condiment is nothing new, but it’s been increasing its presence in America’s grocery stores and recipes over the past several years. Gochujang is a fermented hot pepper paste that has a history over 1,000 years old. It’s slightly reminiscent of ketchup, but with a powerful kick and staying power. It might be what you wish were the result of mixing sriracha with ketchup, but it’s got more depth than something you can concoct in your head. It’s savory, spicy (but not as spicy as sriracha), sweet and tangy all at once. For the love of all things hot, try some gochujang.

The condiment is a staple in many Korean households. It pairs perfectly with meats, veggies, scallion pancakes, soups and rice. If you like Korean food, you’ve probably had it while dining out without even knowing it. Once you get your tastebuds on it, you might be saying goodbye to sriracha forever. Yes, we went there.

You can learn more about the flavorful delight in the infographic from Bibigo below. Then, take yourself to an Asian specialty store or your grocer’s international section and buy it in bulk. You won’t regret it.

gochujang is available to purchase at SFMart.com

This article is originally posted on Huffington Post