If you’ve had any interaction with Korean culture, you’ve probably heard of ‘kimchi’ because it’s the most popular Korean traditional dish.
Do you see everyone talking about Korean skincare and often think what the hype is about?
Do you come across the 10-step Korean skincare routine on the internet and wonder if it makes sense?
Well, K-beauty has become the new buzz word in skin care products for various reasons. It’s not only popular in Asia but is among the top 10 beauty markets in the world.